featured project
SmartLab Toys Rebrand
I led a major rebrand and packaging redesign for the entire product line of SmartLab Toys. With input from our entire team, we transformed the look and appeal of our toys into a consistent, modern, and sophisticated aesthetic more fitting for a science and educational STEAM toy brand.
Using consistent layout, fonts, and design elements, the result was a unified brand look for each product. Unique treatments highlight and emphasize the fun content and play pattern of each toy, with an adaptive template to adapt to a variety of box sizes.
With production, timeline, and budgetary constraints, finding creative solutions to meet packaging and marketing needs presented a challenge for each package. Using computer generated renders, stock photography, professional (and sometimes even amateur iPhone) photography, and Photoshop wizardry, I was able to craft believable lifestyle scenarios for package and marketing use.
For each of 24+ products, I used a mix of images to build a scene featuring fun interaction with our toys, often before we even saw the first physical prototypes from our manufacturers.