CASE STUDY - THE BLACK DUCK (Issaquah, WA)
Concept Sketches
All design starts with pencil, paper, and ideas. When working with clients, I like to get as much information as possible to provide inspiration for sketching concepts. Once I’ve exhausted my ideas I will select several favorites, often running the rough drawings past the customer to get a feel for what direction they are leaning toward, making sure I'm on the right track.
Initial Design
Moving to digital, I then flesh out the preferred concepts and refine the designs as needed, meeting and reviewing with the client along the way.
Final Design
After several rounds of revisions, the design reaches a point that captures the identity of the restaurant and goals of the client. I create several variants and layout options suitable for a variety of applications and provide final files along with a style guide.