visit skagit valley tourism campaign
After a bridge collapse on Interstate 5 closed an essential economic highway for the Skagit Valley, several local agencies banded together for a marketing campaign to revitalize tourism and the economy throughout the region. Under an incredibly tight timeline, I helped script, create assets, and film for several television spots. My focus then moved to a supporting social media campaign which included helpful graphics, badges, and infographics to guide tourists easily through the detours and into the shops and businesses impacted by the road closures.
visit stilly valley tourism campaign
When a tragic landslide closed off access to one of the region's great recreational areas, local governments joined forces to bring tourism back. I led the creation of a campaign of television commercials, social media graphics, and digital advertising to highlight the numerous outdoor activities and events available for people to enjoy.